21st century marketing strategy
In the 1900′s the most powerful marketing strategy for any business was direct response marketing… and it still is today, but…
In the 21st century the delivery mechanism for your marketing and sales message has expanded and – as a result – the ability to reach more people in your target audience has increased exponentially.
One of the most exciting media for delivering your marketing message is video. And the explosion of video on the Internet, through websites like YouTube, has seen a proliferation of customer-attracting messages as well as the more amateurish, social video clips. The true power of these videos is the potential for your message to go viral.
So how can you use this interesting, viral type marketing as part of your business strategy?
I’ve just listened to an audio in which an Online Marketing expert reveals why video is a crucial part of modern marketing and he shares some mind-blowing YouTube stats… stats that are crucial to anyone who is in business today. Did you know, for example, that the average age of YouTube viewers is higher than you might think?
He also reveals 3 quick and easy ways to make your video clips look professional – even if you’re using a hand-held video camera.
It’s worth listening to… Branding Through Video
[Incidentally, this interview is a pre-amble to the launch of The Super Business Conference 2010. I am one of the speakers at this event (explaining how to write stunning sales letters) so if you decide to take part you will make a point of saying "hello", won't you?]
~ Carol Bentley
P.S. If you pop over to The Super Business Conference 2010 you can get a free download of Claude Hopkin’s Scientific Advertising… arguably one of the most valuable books on direct response marketing.
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