30.6% take up

Well, the results are in and I’m really chuffed with the support I was given with this memorial project over the last 2 weeks.

We didn’t quite reach my intended target of giving away 800 copies of the copywriting book; we had 317 downloads, which wasn’t too bad. And of course other people may have seen it without visiting the website – so who knows, maybe I did reach my target

I rather like looking at figures and some of these stats were interesting. For instance, on average, only 30.6% of the people who were invited by friends to visit the offer website, did so. Now that could be because the other people decided they didn’t need help with their sales letters; so ignored the invitation.

Or – if I was really cynical I could say it might be because the people sending the invite used their own alternative email addresses instead of their friends’…

Hmm! I suppose that might happen where someone really wants the valuable gift being offered but is wary about giving a friend’s email address out online. And that got me thinking (as you do)… I’ll tell you more about my thoughts in a moment.

First off [drum-roll please]….

The Bentley Makeover Gift goes to…

Susan, from www.habitbreakers.co.nz, who came top with an impressive 55.6% take-up of her invitations. (I think the trick was sending out a tad more than one set of invitations). I look forward to working with Susan on her sales letter.

And my thoughts were…

Going on from what I was saying, the memorial offer of a free e-copy of my sales letter writing book finished at midnight (BST) yesterday. So anyone visiting the site, whether in response to an invitation you sent or from seeing the link on this blog, is now too late to get the complete book.

However, I know sometimes things can happen that stop you doing something you meant to. So I decided to leave the website up, just for another week, with the option to download 5 crucial chapters from the book. That will help anyone who gets there a bit late but still needs expert tips on writing their sales letter.

Plus – you do not have to invite anyone to get your copy of these chapters – it’s available as a completely free download (you just have to confirm your request to stop any ‘spammers’ activity). And that’s it! No commitment, just an extremely useful gift.

So, if you haven’t downloaded your copy yet, or you want to tell your friends privately – it’s available at www.WriteLettersWinSales.co.uk

Please note: This 5-crucial chapters offer expires on 25th June 2008

~ Carol Bentley