You have probably noticed I have been a bit quiet this week. That’s because I’ve been extremely busy on a new project which has got me all fired up! In fact the only reason I am adding this post is because an email just came in I thought you might want to know about. [...]
Your mind is buzzing, your senses are on fire as the ideas come to you thick and fast - you can’t write them down quick enough and you just know that some gems are going to disappear into the ether.
Or you’re listening hard, you want to capture every ounce of wisdom you’re hearing but as [...]
Having a good headline is not enough. It has to be a compelling ‘grab-them-by-the-throat’ attention holding headline if you are going to get the undivided attention of your prospect.
Let’s face it - whether we are talking letter, advert or presentation headlines - your reader is unlikely to be concentrating absolutely 100% on what he [...]
Your sales letter is extremely powerful when you use the proven science behind good copywriting . Simply adopt this 8-element structure to give you a head-start:
When selling (and remember you are selling in your letter or advert) most professional sales people tell you to follow AIDA; no I’m not talking about a person called [...]
Keeping in touch with people is important. But so is making sure you’re not annoying them with an excessive overload of information. And although Internet experts say that daily blogging is a good thing, I’m not so sure.
Do you think a daily post on this blog is too much? If you like [...]
Sharing A Bit of My History and
Some Clients’ Thoughts
I live on the beautiful South Coast of the UK in Dorset, known as the Jurassic Coast, with my husband Mark.
I’ve always enjoyed writing, ever since my school days. And I love the buzz of helping people achieve business success - and my copywriting certainly helps [...]
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Carol Bentley: Hi David, I think it is a little different between close family...
David Moulton: I remember working overseas years ago and using old Saudi Telecom...
Anton Capsiplex: I love the Getting Things Done approach to time management. In fa...
Carol Bentley: Glad to clear up one of the Internet's little mysteries for you M...
Michael Morrison: Ah, so it wasn't just me who had no idea what they were! Thanks f...
Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...