A retail success story. . .
It’s tough on the high street for retailers at the moment. We’ve already seen the demise of many well known names, like Woolworths, as well as seeing numerous smaller shops being boarded up.
Now, I don’t profess to be a retail marketing expert, but I can’t help wondering if those shop owners were missing a few marketing opportunities.
So you can imagine how chuffed I was to have some of my suspicions confirmed when I met Danny Wrigglesworth at Jonathan Jay’s seminar earlier this month. Danny’s is a retail success story.
Danny owns a hairdressing salon in Farnham, Surrey – Remington-Harrow – which he opened on July 9th 2007.
And, in spite of the recession, he has bucked the apparent trend.
How?
His approach to marketing is alien to his profession. And it’s working – to the amazement of his accountant.
It all comes from experience. You see, Danny was a consultant to hairdressers before he started his salon. He helped many hairdressers turn their business around with his marketing savvy and he has used the same principles to build his own business.
One experience he shared reminded me of the Land’s End guarantee – they claim it was so good it was ‘banned in Germany’.
Rapport, communication and building relationships are the foundations to Danny’s success – all achievable using the techniques my Spring Clean Your Marketing Toolbox will contain when it is released shortly (see my previous post).
You can listen to Danny’s story (including the memory he shared) in the 14.5 minute MP3 recording below and, if you are in the Farnham area, pop in to say “Hello!” and mention you heard him on this blog. He’ll be delighted to meet you and I’m sure you’ll find him as charming as I did.
Click to play the MP3
~ Carol Bentley
P.S. Whilst gathering all the material for the toolbox I found a great little utility – ideal for anyone who creates a lot of email marketing messages.
Although it is a great tool to go with the Email Marketing advice in the toolbox, I decided I couldn’t wait to let you have this – even if you don’t go for the toolbox itself -so I’ll tell you more about it in tomorrow’s post when you can download it for free.
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