Landing or floundering page. . .
If you have a website and are familiar with the idea of online marketing you may have come across the term ‘Landing Page’. An ideal web landing page is specifically designed to target a specific audience with an end result in mind; that your visitor takes the action you want.
The design, structure and content of your landing page all have an impact on the outcome of any visit to your webpage. Are you creating a true landing page that makes your visitor feel they’ve arrived somewhere worthwhile - or do you leave them floundering; wondering why they are wasting their time?
- How exciting is your landing page?
- Is the headline so strong your visitor’s eyes are magnetically drawn by it into your message?
- Is the offer you are making compelling? One that no-one in their right minds would dream of ignoring?
- Do you get high conversion rates; you know, the number of visitors who go on to take the action you’re asking them to? That’s the real test of how successful your landing page is.
Testing each element of your landing page moves you closer to the ‘perfect page’ - if there is any such thing - but having a plan before you start also gives you a greater chance of realising your goal.
Get your landing page planner plus…
Ed (I know, I’m always mentioning him - but hey, why not when he’s giving valuable info I believe you can use!) is gifting 3 useful tools for marketing on the web; Landing Page Flow Chart, Web Marketing Tactics and a nifty little tool that calculates the lifetime value of your average customer. And all you have to do is sign up for his blog posting announcements.
So - if you’ve not yet visited Ed’s blog, or if you have signed up but haven’t yet checked out your gifts, I suggest you pop over there and grab them now. Visit his post Three Powerful Resources
~ Carol Bentley
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