17th Mar 2008
Bullets hit the mark. . .
Want to get your message across to your target audience? Want to get them excited and eager about your product or service? Want to draw them inexorably towards the sale without a moment’s hesitation?
Master the art of writing powerful ‘hit the mark’ bullets and you increase your chances of success ten, even one hundred-fold.
Look at the winning sales websites; those used to launch highly successful products, programmes, self-study courses and marketing programmes and you’ll see they all have one thing in common - bullet paragraphs drawing a clear picture of what you can expect when you take up the offer; or bullet descriptions of the problems you face to which they have the perfect solution.
Ever found yourself so caught up reading a website or letter you can’t draw away? It’s acted like a magnet to your eyes and senses? Why? What has fired your imagination?
Short, to the point, focused - a rapid-fire - of bullets.
Bullets are ideal for catching the skimmers - they are short and succinct. Great for highlighting the key benefits and results the offer is making.
Writing Bullets
You can learn how to write bullets. The easiest way? Write them!
- Find the web or sales letter that grabbed your attention, one that you found hard to resist (or maybe you didn’t; maybe you succumbed!).
- Grab a pen and paper and find somewhere quiet, where you won’t be disturbed.
- Copy the bullets in your own handwriting; absorb the phrasing, the rhythm. Notice the words.
- Repeat the exercise with other letters; just make sure the bullets you copy are vibrant, alive and speak to you.
Mark Hendricks, whose newsletter I receive on a regular basis, recommends taking the next step.
- Re-write every bullet point again for your own product or service.
Did You Know…
If you’ve followed some of my previous tips then you are already writing bullets - or at least the start of a bullet. Write 100 headlines, as I advised in my post Do your headlines grab your reader’s undivided attention? and some of those that are not powerful enough for your main headline are a good foundation for your bullets.
Examples of Stunning Bullet Writing. . .
Here’s a few websites where bullets are used to great effect…
Rich Schefren’s Strategic Profits
I urge you to take the time to write these bullets out - it’s the only way to really get the skill under your skin!
~Carol Bentley
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