Carol Bentley

If you are one of the many people who managed to spare me 5 minutes for the survey last week - thank you - I really appreciate your feedback. In fact I was really chuffed with the number of completed forms we got in - far more that I’d expected. I do hope the e-book you got in appreciation is proving handy.

A number of people asked some very interesting questions; many about topics I intend to explore with you in future postings on this blog. The exercise of carrying out this survey gave me some valuable insights, which you might find interesting as well:

It’s no surprise the highest score for what you’d like to see in these posts is copywriting; after all, that’s what this blog is mainly about. But asking the question meant I found out what else interests people who visit this website so I can add variety to the content.

It is so easy when we are in the thick of our day-to-day business to lose sight of what is important to our customers and prospects. Holding a survey like this is a valuable way to discover what your customers think about you and your products or services.

Have you asked your customers recently?

You may be surprised at what they’ll tell you and you may even discover something new they’d really value that you could provide, thus giving you a new revenue/profit stream. Worth asking, don’t you think?

On a blog site like this it’s a fine line between overburdening visitors and satisfying a thirst for knowledge. Of course that ties in strongly with the actual content too. As you can see the overwhelming majority felt that 3 blogs per week is sufficient, with the remainder fairly evenly split between random and every weekday.

Why did I start by posting every weekday?

A few people asked why I posted so often… I promise it’s not because I like the ’sound of my own voice’ ;¬D - there is a strategy behind this.

I’ve mentioned previously starting a blog is a great way of keeping in touch with existing customers and prospects. It’s also a great way of finding new prospects… but only if they find your blog first.

To do that they need to become aware of it; search engines, other blogger’s posts and ‘word-of-mouth’ recommendations are some of the ways to get a website known and encourage people to visit.

But…

• A stale website doesn’t show up on search engines; they like dynamic sites with constantly changing content.

• Other bloggers only talk about someone’s blog if there is something interesting to mention - that can’t happen if the posts are infrequent.

• And why would anyone recommend a blog if very little useful content is delivered?

So it was a deliberate decision to make my posts as frequent as possible with the intention of delivering interesting content to everyone in my prospective and actual audience. If you’ve followed this blog for a while you’ll know that I do try to cover a variety of topics to make sure there is something to suit every reader at some point and keep the blog as vibrant as possible.

I will continue to make regular posts - sometimes it will only be 3 during a week. But on other occasions, if there’s something to tell you that I believe is important, I may slip a few extra posts in. ;¬D

I hope that satisfies what you’d like to see.

Other Website Promotional Activities

I’m currently exploring other methods of getting visitors to this website. I’ll let you know how successful those are once I start seeing results.

Thank you once again for sharing your views and helping me to make sure I deliver what you want to read.

~ Carol Bentley

P.S. If you want to run a survey there are a lot of websites offering different solutions. The one I used for my survey, which automatically created the graphs above, is SurveyGizmo [Affiliate link] which offers a free account.

Date: Wednesday, March 19th, 2008 at 10:00 am | Category: Marketing | RSS Feed: RSS 2.0 feed.
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