Copywriting: blind faith. . .

I read a great tip in a report for copywriter’s this week. Although it did seem a bit wacky, I thought it might just work. It is a tip that allows your creative juices to flow uninterrupted. Crucial for getting that great bit of copy written.

You see, one of the biggest problems I have when writing is stopping myself from editing as I go. I see a spelling mistake, I go back and change it. I check a phrase - doesn’t quite read right - I’ll stop to restructure it. And it breaks the creative flow - sometimes it even wipes out the great prose sparkling in my mind!

But this tip works! I tried it.

When you’re typing your letter, or copy for your web page, switch your computer screen off!

Yep, that’s what I said - turn it off!

With the screen off you can’t see your mistyping and you aren’t tempted to go back to correct or change things around.

When you’ve finished being creative then you switch the screen on and start editing, correcting any spelling mistakes as you go.  If you have a laptop set the text colour to white so it doesn’t show on screen. Then select it all (Ctrl + A) and set it back to the default colour ready for editing.

The tip originally came from Dr Joe Vitale but Karen Martiny shared it in the report I got.

Give it a try - if nothing else you may give yourself something to smile at when you switch back on and read what you typed!

Have a good Easter break - catch up next week.

~ Carol Bentley