Carol Bentley

When I asked “What’s your most burning question you’d like answered on this blog” in my recent survey there were quite a few people who asked about marketing their websites. From making the website visible, so people could find it - to attracting visitors - to marketing the website on a budget.

And as I pondered the best way to answer these questions - which were very much on the same topic - I remembered I had done something similar quite recently for a new, private client who was not familiar with web marketing.

I created a mindmap showing a web marketing strategy and wrote a brief overview of the different aspects of the strategy. And, because my client is rather busy, I recorded an audio of the report as well.

“Ideal for you guys” I thought. So I’m gifting the 3 files to you; the mindmap - in a PDF file so you can open it regardless of whether or not you use mindmapping software; the audio (MP3) and the transcript (PDF report).

Now - let me just point out one thing. Web marketing, as a subject, is vast. And I do not profess to be an expert in all the different ways you can do it. I’m sticking to my chosen area of expertise - the copywriting aspect - thanks very much.

However, I do have a broad understanding of how things fit together, purely because I need to know it for my own marketing activities. And that’s the approach you’ll see in this overview. I hope it helps.

Obviously I need to edit the audio (and report) to take out anything that is personal to my client but the information it contains points you in the general direction of what you need to consider. So it will be ready for you either tomorrow or Wednesday (16th April).

Subscriber Only Gift

Oh, and it is going to be on a password protected post. You will get the password to open the post in your announcement email. Sorry, if you are not subscribed you won’t get this. This is a ’subscriber only benefits’ post.

Of course if you subscribe before the announcement post then you will get the password too. Simply use the subscription box in the right panel or the one that appeared in the pop-over.

~ Carol Bentley

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Date: Monday, April 14th, 2008 at 12:00 pm | Category: Web Marketing | RSS Feed: RSS 2.0 feed.
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