Don’t assume all is OK. . .

You’ve worked hard to make sure everything is working properly. Whether it’s a process in your administration, in your production, in your marketing or on your website. Now it’s time to relax, safe in the knowledge that everything is running smoothly.

Think again!

That’s what I thought - but it was a false sense of security I shouldn’t have slipped into.

Here’s what happened…

You may have noticed that in the right panel of this blog there’s an invitation to recommend this website to your colleagues and friends. When you click on the link you are taken to another web page from where you can send a message to the people you want to tell. After clicking the ‘Send Emails’ button you are supposed to go to a ‘Thank You’ web page where you collect your gift for taking the time to send those recommendations.

Now that system was working fine. So I didn’t see any need to re-check it.

More fool me!

I discovered there was a problem when one of my readers kindly rang to let me know a 404 ‘Page Not Found’ error was coming up instead of the Thank You page. And there was a pretty good chance the recommendation emails were not being sent either.

Fortunately, thanks to the great IT support I get from my supplier, the problem was quickly resolved, and it is now working as intended.

Reviewing Systems

Of course looking at our systems doesn’t just apply to making sure they are still working - although that in itself is a good enough reason to keep a close eye on them. Improvements in our procedures and techniques are just as important. And that’s where asking your staff, customers and even suppliers can reveal some extremely valuable insights.

How long is it since you reviewed your systems; the ones that run like clockwork? Are they in place because they are the most efficient and effective method? Or are they used because “we’ve always done it like that!” Is it time to dust off the cobwebs and see if there are better ways?

I Asked For Your Help

My main method of delivering information is through writing; books, articles, email messages… these blog posts.

But my previous profession was developing and delivering training courses - so I’m perfectly comfortable with talking to people and showing how things work. It makes sense to incorporate all these coaching skills into any future materials or courses I create. But is that what people really want? Would using different presentation styles be better? Maybe, maybe not.

That’s why I decided to ask your opinion in last Friday’s post.

If you haven’t yet given me your thoughts, would you do me a favour and pop over to http://copywriting4b2b.opinion.sgizmo.com? Thanks.

And in the meantime… what areas in your business need a bit of oiling to make them run more smoothly?

~ Carol Bentley

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