08th May 2008
Your replies are flooding in - so here is my usual thanks
Wow! I was hoping I might get some useful feedback in the survey I invited you to visit, but I didn’t expect such an overwhelming response. So I’ve just got to say ‘Thanks’ in my normal way…
You see the questions and feedback left on the survey gave me some real food for thought. As a result I can see where the frustrations lie for many business people when creating sales campaigns. It wasn’t just writing the letters, there were other aspects that were highlighted too.
So I’m going to give them some serious thought.
But, to start with, I decided to talk to a very good friend of mine who is the Managing Director of a mailing house. We spent 40 minutes on the phone last night discussing some of the issues that impact on the success of a mailing campaign; how a badly structured mailing can dramatically suppress the open rate of letters and subsequently give a low response.
Actually - it was more of an interview than discussion, I wanted to be sure you got some extremely valuable insights so I asked rather a lot of questions for you. And I recorded our conversation so you could listen in like a ‘fly-on-the-wall’.
My friend revealed some startling facts and, frankly, offered good advice - in fact this recording is the sort of thing some experts would make into an audio programme and sell. I’d say it’s worth a good £100 or more, especially when you hear how one company cut their mailing costs in half, slashing it by over £400, in a way that you could too.
But I’m not ’selling it’ - other than to persuade you to look out for the post containing your free gift. 
It will take a day or two to get the audio prepared and converted into an MP3 file. When it is ready, you will be the first to hear it. Ah, but that is only if you are subscribed to this blog because this audio is only available to the people who completed my survey or who are subscribed to this blog. The download link will be in a private, password protected post; another gift for my subscribers.
I’ll do my best to get it to you before the weekend if I possibly can, otherwise it will be next Monday afternoon.
Watch out for the post subject ‘Breaking barriers to sales’.
If you are not subscribed before that post is sent out then, sorry, you won’t be getting the download link.
You can make sure you get this valuable gift by subscribing, simply add your name and email to the boxes at the top of the right hand panel and hit the Tell me! button underneath. And, of course, you also get the two reports when you subscribe - it will feel like it’s your birthday this week!
Don’t forget… keep an eye on your inbox for the post.
~ Carol Bentley
P.S. If you haven’t already given me your thoughts in the survey I’d love to know your opinion. Simply visit http://copywriting4b2b.opinion.sgizmo.com
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