02nd Nov 2007
Don’t make the same mistake I did…
Do you use clichés when you’re talking to people? You know, things like ‘he’s as good as gold’?
And do you use them when writing your sales letters? After all, the best sales letter is written in the same way that you’d talk to someone, so you might include a common phrase. If you do, learn from my mistake and think carefully about what you use.
This is what happened. Earlier in the week I sent an email to my subscribers to tell them about Ed’s blogging programme. I started off with…
“How do you find time to keep in constant communication with customers and prospects - without tearing your hair out?”
So, what’s wrong with that you might be asking. Or, if you’re like one of my subscribers who replied to my email, you may have spotted my faux pas!
His reply was simply: “I’m bald
Was my face red! 
So, whilst popular phrases can help to bring your letter alive and make it more vibrant, be careful that what you use isn’t alienating part of your audience.
~Carol
