Copywriting tips, on how to write sales letters, for business owners who want to know about copywriting

20th May 2008

That all important rapport

In my book, and in previous posts, I’ve mentioned how you can create rapport in your writing by understanding how people communicate; whether they are auditory, visual or kinesthetic. Knowing that helps with the words you use in your letters.

But how about verbal communication?

Yes, the words you use still count. But there is more to verbal communication than just the words or even the tonality I mentioned in my previous post Conversation or lecture.

People speak (and listen) at a different pace. Some people speak extremely fast, others have a slo-o-o-w drawl. It can make listening extremely frustrating if you don’t happen to match their speed of communication. But, more importantly, if you don’t recognise and take your customer’s speaking (and listening) style into account you could alienate them.

Jill describes her experience with this in her blog post and explains why it is so important to adjust so you match your prospect or customer’s conversation style. (She also shows how preparation before making an important call is also vital!)

~ Carol Bentley