Direct mail gems

I think this must be a ‘business resource’ week because this is the fifth business tool I’ve told you about since last Friday!

If you are subscribed to this blog then you got the private post in which I gifted the specially recorded audio of the conversation I had with Phil Hutchinson.

Since then Phil has generously said you are invited to request an audio-CD (complete with workbook) of a business presentation he gave. In the CD he shares 10 Direct Mail Secrets which, in his experience, make an impact on the success of a mailing campaign.

Listen whilst he tells us:

• How to determine who to write to
• How to trim your mailings costs whilst still generating the highest impact
• The single, most effective thing you can do to make sure your message is read
• Why the wrong presentation of your mailing can decimate response
• Why using the wrong addressing method can drastically cut your open rate

And, because the tips he gives are important, I’ve decided to make this a publicly available invitation so you can get your copy even if you are a casual visitor to this blog.

Pop over to Phil’s website at Direct Mail Services and click the Free Direct Mail Secrets graphic in the right panel.

Enjoy Phil’s generosity and use the tips he reveals to boost your mailing responses.

~ Carol Bentley

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