Carol Bentley

Well, I decided to have a go myself - just to see if the web-report promised by StomperNet was worth the bother (see the post Is your website converting like crazy).

I wanted to see how this blog website fared, so I visited the “Stomper Site Seer” website. It was a surprisingly easy process and delivered some interesting insights. My report included a wealth of information - some I knew about, other aspects were things I hadn’t considered or was not aware of.

This is what my report contained:

• Where my website can be found on the web; Google, Yahoo!, MSN, Technorati, PRWeb, Ezine Articles, Compete, Archive.org, Quantcast and my Alexa Ranking.

Although my site may be present, it doesn’t mean it’s highly visible. The report showed just how visible this website is in the search engines - are people likely to find it? And am I showing up in the social media websites, which can be a powerful marketing technique (glad to say, I am).

• Google’s interpretation of what my website is about and advice on how to improve that perception. (hmm… some of the terms listed were completely off the mark!)

• Described how to use keywords effectively and gave crucial advice on how to stop keywords helping competitors!

• Analysed my tags and images (particularly useful bearing in mind website accessibility for visually impaired visitors) All OK there.

• If you are thinking of doing any sort of PPC (pay per click) campaign then the analysis of your keywords and the competition you would have in an Adword campaign is useful. I don’t think I will for this website, but it could be handy for other websites I have or plan to develop.

• The report dispels the top 10 myths about how Google treats your website for positioning in their search results. Now that was enlightening!

So how did this website do overall?

Well, let’s say there’s some work to do - but it could be a lot worse

Of course like anything, this sort of analysis is only worthwhile if you understand what they are talking about (after all we are getting into ‘geek country’ here ) and can (or feel like) doing something about it.

They covered the first point (understanding) because peppered throughout the report were 23 links to videos explaining the different concepts and why they are crucial to web positioning.

But the second point; can/will do anything?

Who Is This Report For?

Well that depends upon who is responsible for your website; you or someone else. If you have someone who takes care of your website then they are the people who need to take action on the report.

Mind you, I’d suggest it would be good idea to know what the report contains so you can check they’ve carried out the changes needed.

My Advice

There is a ton of good, down to earth, web optimising advice with extra tips thrown in. So I reckon it is worth going through the exercise - especially as it is free.

If you want to check the results for your website you can do so at “Stomper Site Seer”

Right - I’m off to check out my other websites, I suspect there will be work to do on those as well!

~ Carol Bentley

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Date: Wednesday, May 21st, 2008 at 8:00 am | Category: Web Marketing | RSS Feed: RSS 2.0 feed.
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