09th Jun 2008

Giving great service

Giving great service is recognised by most businesses as a must. But what is great service? I think this experience related by my friend, Nigel Risner, is a good example. . .

“Last night I went to one of my favourite restaurants of all time, it has just reopened after many years.

What they have done so remarkably well, is to do exactly what they had done to make them one of the busiest establishments in the past.

Great service.

Great service; great menu and staff who actually want to SERVE.

They also have added some nice little touches, (kosher section) a booking service that lets you know they know you are coming. Valet parking, and many others.

Why am I writing about this with such passion? Because when times get tough, get the basics right.

Will I be returning? yes! Will I spend a lot of money? yes! Will I tell my friends No (only kidding.)

The Chicago Rib Shack is back and in my opinion EVEN BETTER.

I have also been asked to work with a very famous retail store. If I can get them to understand the messages from above I promise I can turn them around.

They had and have a great customer base, they had a great theme, but somewhere have lost their way.

Great service, great people, great choice.

I promise you if you follow that mantra business will come back

Remember the definition of a great organisation:

A product that doesn’t come back and a customer who does

Nigel Risner

So how does your business stack up? Are your customers raving fans, like Nigel is of this restaurant?

~ Carol Bentley

Add to: | del.cio.us | digg

One Response to “Giving great service”

  1. Copywriting tips, on how to write sales letters, for business owners who want to know about copywriting Says:

    […] to: | del.cio.us | […]

Leave a Reply

NEW RELEASE

Beat The Recession: Proven Marketing Tactics
Collection of 139 insightful copywriting & marketing tactics - use NOW in your fight against the recession!



Follow Me on
Twitter

Click Here To Recommend This Blog & Claim Your FREE Audio Report



Revealed - The Easy Way To Ethically Persuade People To Buy From YOU

copywriting how-to book reveals easy to follow techniques for creating exciting, persuasive sales letters and other business copywriting

Add to Google Reader or Homepage

Add to Excite MIX

Subscribe in NewsGator Online

Subscribe in Bloglines

Add to The Free Dictionary