08th Nov 2007
What if. . .
I’m a newsletter junkie - especially anything to do with marketing and copywriting. And one of the newsletters I always take time to read is the Copywriter’s Roundtable by John Forde. I love his quirky humour and his way of reminding me of copywriting techniques I know work.
And this week was no different. In his newsletter John talked about ‘What if. . .’ here’s what he shared:
Who is Ravi Vora? He’s a young guy who runs a motivation blog “for People with Big Dreams.”
(www.ravivora.com). One recent post claims you only need two words, in the form of a question, to always inspire creativity. What are the two words?Very simply, “What if?”
Ravi calls this single question the “root of imagination.” It’s here, and I think he’s right, that every creative moment begins.
“The possibilities are endless with this question,” says Ravi. “You open up new realms of discovery, new worlds, whole new universes of opportunities. There is no end with this question. There is no way to say ‘No, we can’t’ or ‘That isn’t possible.’ The only thing you can do with a ‘what if’ question is dream.”
Well said.
This is a powerful phrase you can use in your copywriting. . .
- what if you could double or triple response to your marketing activity?
- what if you could improve efficiency by 42%?
- what if you could reduce costs without reducing quality or service?
- what if you could show your customers how you can help them achieve their dreams?
Include a few what if statements in your sales letter and see what happens. And don’t forget… what if can also be used to describe the less than ideal situation your customer experiences by not taking your offer.
Next week we’ll take a look at some print newsletter tips.
And remember, if you have a copywriting or marketing question use the blog question form to send it in.
~ Carol
