How can I help you. . .
Am I off track? Why I ask is because of the reason I got from someone who decided to unsubscribe from this blog. It gave me the incentive to make 2 decisions that could help you.
You see, the reason he gave for unsubscribing was “Not enough copywriting - too much internet marketing guru b***s!” [I replaced the word he used with **s
].
I replied to say I was sorry he was disappointed and gave him some direct links to specific copywriting tips I’d posted previously that would probably be more like the material he was hoping for.
And then I thought - “Maybe he has got a point. He’s only been a subscriber since late July and my posts during August were not that regular (I’ve just checked there were only 3) so maybe he didn’t get the advice he was looking for.”
And of course, with the global economic downturn everyone is talking about, getting pertinent advice that helps a business grow in spite of any recession is crucial.
But it also highlighted what I’d long suspected… people rarely search through old articles on a blog… it takes too much time.
So, I’ve taken 2 decisions…
DECISION 1. The most obvious one; one I’ve frequently suggested you follow. I’m going to ask YOU…
“What do you need to know about copywriting - right now?” Ask your question now using the comments link below or, if you prefer to ask your question privately, use the Contact Form. I will post the answers on this blog, but if you’ve used the private contact form then I’ll be sure to keep your confidential details out of the post.
DECISION 2. I’ll shortly make the recession-busting tips I’ve shared since starting this blog available in a downloadable e-book. It will contain:
- My copywriting, marketing and business tips blog posts which includes…
- 28 Writing Tips To Make Your Sales Letters Zing
- 27 Direct Marketing Insights To Boost Your Sales Results
- 37 Articles Save Time & Deliver Valuable Business Resources
- 11 Inspirational Pearls of Motivational Wisdom
- 13 Web Marketing Tips To Expand Your Global Reach (yes I’ve included web marketing because copywriting is a crucial element on web sites so I believe there is a connection!
- 19 Added-Value Articles From 10 Contributing Authors. These are the blog posts I’ve linked to in my posts. And some of those authors have kindly agreed to their material being included in the book
- Active links to the 12 free gifts I’ve given in the past in the private posts (you could only get these if you were subscribed at that time because you needed the password delivered in the email to open the blog post)
Because having all this material easily accessible in one file is a valuable asset - especially for businesses looking to beat the recession - there will be a charge for it. However, as a subscriber, when it is ready you get a direct link to a private web site where you can get it for a vastly reduced figure.
Of course, if you’ve been a subscriber since day 1 - or since the early days - you don’t need this recession-beating PDF reference because you’ve already noted all the crucial posts you wanted to use, haven’t you?
But if you have not been following this blog for very long or you just want an easy access reference document, then look out for the extra email that will be coming your way within the next few days.
The special offer email will only be sent to subscribers
The public-access URL for the book will be posted here for non-subscribers, so you can still get your own copy.
So - that’s it… I suspect the most valuable decision for you now is to ask your question. I look forward to sharing more insights with you.
~ Carol Bentley
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22nd September 2008 at 3:20 pm
Hi Carol
Yes I think this ‘unsubscriber’ has maybe done you a favour by alerting you to this fact: there does seem to be too much (overwhelming amounts) of internet marketing guru type hype going around at the moment (and while most of it might be genuine, it’s not always easy to tell the wheat from the chaff), and if you have subscribed to many such sites / tele-seminars, soon you will get overwhelmed by the continuous bombardment of such messages in your inbox (just like this chap has probably done!)
Yes so I think you have made a good move by re-releasing your previous free-gifts and resources in a forthcoming post, which I now eagerly await.
Thanks
22nd September 2008 at 3:50 pm
Hi Shuaib,
thanks for your comment.
Yes - I suppose it does get overwhelming and I probably didn’t help because, I must admit, I’m guilty of wanting to share good stuff when I find it. Although I only ever mention material that I’ve read or had experience of using and rate as valuable.
You won’t have long to wait for the ebook - I’m just adding the final touches and making sure all the download links are working OK. I’ve surprised myself though, I knew there was a lot of material to share but there’s over 450 pages!
~ Carol
22nd September 2008 at 4:22 pm
Hi Carol
I like the Internet marketing posts as that’s my thing and there’s no nonsense in your posts, but more copywriting information would be good. The problem I have right now is a section in a free report I’m generating specifically for a businesses website (so each is tailored) that explains why I’m giving it away free. I believe the report will be valuable to the business owner, and my aim is to be engaged for further investigation and development work, and I’m really struggling to sound sincere.
Any help would be gratefully received!
Regards
Nigel
22nd September 2008 at 6:49 pm
Hi Nigel,
sounding - and being - sincere is one of the most difficult things to achieve in copywriting. I think it would be more helpful for you if I could see what you’ve written so far.
If you’re happy to send it over I’ll post something on the blog that would be useful to everyone without revealing your confidential info.
And, because you have been a long-time follower of my blog, I’ll see if I can give you some more specific advice you can use as well.
You can send the info through the Ask A Question link in the right-hand panel.
~ Carol
23rd September 2008 at 10:02 am
Hi Carol,
Like many others, I’m a bit overwhelmed by all the Internet marketing stuff, but I do follow Ed Rivis’s advice, which I find to be excellent. Obviously there is a link to copywriting if you have a website; marketing activities have to include the web too!
My biggest copywriting issue is that our products are very niche and for a specific market, so trying to write ‘in your face’ attention grabbing headlines is something I struggle with. I know the concepts and once I start writing a body of text, it flows quite well - it’s just finding those headlines for adverts and website that floors me.
Any tips for creating attention-grabbing headlines for very niche products would be most gratefully received.
Regards,
Gail