Today is a triple event day. . .
For many the 13th is not regarded as an auspicious day - especially if it happens to fall on a Friday. But this is Monday and a day to celebrate three times.
Why?
First: October 13th is the official release date for the published version of my new book ‘Beat The Recession: Proven Marketing Tactics’ . I’ve checked over the book-proof and the print orders go in later today, which means we are on target to deliver before the end of October as I promised.
If you would like a signed, first-edition copy of the book it’s not too late. Simply visit beat the recession and reserve yours. You get the digital version immediately as a complimentary gift for ordering.
Second: Today is the deadline for applications for the sales copy review. If you are subscribed to this blog you got a private message from me last week inviting you to benefit from an expert review of your sales message: letter; web landing page; advertorial… whatever you want help with, at less than 10% of my normal professional fees.
As I write this post there are a few spots lurking, so you could pick yours up… provided you act today. If you can’t find the original invitation (the subject line was [Copywriting4b2b] private message I promised) pop a message over to me and I’ll send you the URL for this extremely generous offer.
Third: This one is more personal… today is my 18th Wedding Anniversary celebrated by gifts of porcelain, apparently.
I think a better way to celebrate is to share insights on how to boost business results - which is what this blog is all about.
Will you help me celebrate?
Click on the comments link below and share your experiences of what has - and what hasn’t - worked for you. Reading other’s experiences and telling people ours helps all our businesses gain some extra strength. So why not ‘click and tell’ now?
~ Carol Bentley

















13th October 2008 at 10:32 pm
Dear Carol
Congratulations, I trust you had a good day.
One thing that doesn’t help is worrying. A few years back I was a partner in a business selling motor trikes - great fun, but expensive. For several reasons the business didn’t work out and I got very stressed with no money coming into the business, no money coming into the home and no idea what to do.
Recently I had a contract not extended due to cost cutting and with all the financial doom and gloom began to panic and those feelings from the trike business started to come back, despite telling myself there was no reason to panic.
Amazingly the following day the most wonderful opportunity appeared, working with friends I’ve known for 20 years who have a stable and growing business.
Calm does come after a storm.
Regards
Nigel
13th October 2008 at 10:49 pm
Yes, I had a very good day - thanks.
And thank you for sharing - we’ve all been there, getting stressed when our plans don’t seem to be working.
As you say, the important thing is to stay calm… if for no other reason than when stressed it’s very difficult to see any opportunities that may come along. They are not always as directly obvious as good friends getting in touch with an offer.
~ Carol