31st Oct 2008
Honesty is best. . .
Whatever claims you make, however you describe your product or service, whatever testimonials you quote your honesty and trustworthiness is up for inspection.
And it doesn’t matter how big or small your business is because if you’re once caught out your credibility is blown and your customer will be thinking ‘once bitten - twice shy’.
That would appear to be the prospective situation for the company Fred Black is talking about in his blog post Follow this leader and KILL your repeat business
Here in the UK I suspect the advert Fred is talking about would have been reported as being misleading and the company would have been dealt with accordingly.
I think this is a rather blatant example of not thinking through the impact an advert may have; maybe it wasn’t deliberate but it was certainly ill-advised.
Enjoy Halloween if you are planning any trick or treat trips. Me? I’ll be curled up in front of a nice, warm fire tonight!
~ Carol Bentley
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