Who is leaving cash on the table

Be honest - how many business people do you know who are as diligent in their sales follow up as they could be? And if they are not, how many times have they lost out without even knowing they have?

On her blog Karin describes one such business who appears to be throwing cash away. . . well, ignoring potential sales is effectively throwing cash away - isn’t it? Read Karin’s experience and my comments to her post.

Back-end sales, which come as a result of creating a relationship with new customers, is rather important to a business. Especially these days when they might be fighting for survival. And even if business is booming, it’s no reason to be complacent about keeping those communication lines open - is it?

So, have you got your system set up so everyone in your business knows what the follow up process is; how to keep your customers informed about your products or services and what you can do for them?

~ Carol Bentley