Comments on: Are your letters like a damp squib

By: Carol Bentley

Carol Bentley — Thu, 06 Nov 2008 16:45:53 +0000

Hi Janine,

I can see you’re definitely getting into the spirit of this post.

Good luck.
~ Carol

By: Janine Libbey

Janine Libbey — Thu, 06 Nov 2008 16:31:46 +0000

Thanks for sharing this list. I’m going to take a look at our sales letters and will decimate, expunge, slash, and liquidate all wimpy words.

By: Carol Bentley

Carol Bentley — Thu, 06 Nov 2008 12:22:33 +0000

Karin H.
that’s a new spin on the word ‘brainstorm’ I’ve not come across before. The word makes me think of an electric storm with strong winds - and that’s what brainstorming with other people (in my opinion) generates… electrifying ideas.

Happy to help Nigel,

Gail -

thanks for the suggestion - I should have thought of that myself, especially as I do occasionally have a quick look.

BTW - you don’t need to select the word first, just make sure the cursor is in or at the end of the word and the Shift + F7 works fine.

So you can type the word you were thinking of and press Shift+F7 immediately to display the alternative suggestions.

On another note - Gail & Nigel you should have received your signed, first edition of the new book. Please let me know if it hasn’t arrived. Thanks

~ Carol

By: Gail Osborne

Gail Osborne — Thu, 06 Nov 2008 11:44:50 +0000

Hi Carol,

Great list - thank you!

One little tip you might like to pass on to your blog readers on this subject:

When you’re writing/composing your sales letters etc in ‘Word’, and you want to look for a more emotional word, if you highlight the word you want to replace, hold down the ‘Shift’ key and press ‘F7′, it brings up a theasaurus for you.

I use it quite often and although it doesn’t have all the words you show in your list, it does have a few that you don’t. For example, I typed in the word ‘impress’ and it gave me ‘electrify’ as well as a few others.

I hope this is useful!

Gail

By: Nigel West

Nigel West — Thu, 06 Nov 2008 11:07:47 +0000

Brilliant list Carol, thanks

By: Karin H.

Karin H. — Thu, 06 Nov 2008 10:52:09 +0000

Hi Carol

Some years ago I was slapped on the wrist for ‘daring to use’ the word brainstorm! According to a BNI colleague that word discriminated persons with a brain-damage. Oh well, what’s in a word?

But you’re right about using emotional words: it paints a better picture for your reader. (So now every time I hear the word brainstorm I can’t stop thinking about all those people who are labeled not being able to think creative - as if!)

Karin H. (Keep It Simple Sweetheart, specially in business)