JV wisdom from Yaro Starak

Yaro Starak describes on his blog how to approach possible joint venture partners. Although his post refers to online JVs, if this is something you are considering after reading the posts in my Finding New Business series then his tips could be useful to you.

In my original posts; 3: mutually beneficial arrangements and 4: get your competitors onside I described how coming to an arrangement with other business owners can be beneficial - on both sides.

Jay Abraham calls this arrangement a host-recipient relationship and has used it to great effect in offline marketing. It is more commonly known as a joint venture partnership in Internet circles. How you make your approach has a direct impact on your likely success, creating rapport and a friendly relationship is pretty important, don’t you think?

OK - I’m stating an obvious point here… it’s common sense, isn’t it?

Yes, but it is surprising how often common sense - or even marketing sense about creating a relationship before even suggesting a JV - seems to go completely out of the window.

In his post ‘How Not To Approach A Potential Joint Venture Partner‘ Yaro Starak lists 6 clear steps to follow.

Although he’s talking about Internet JVs the wisdom he shares applies equally to any potential host arrangement. As I said, worth taking a look.

Another thought…

It’s the same with people trying to get free professional help…

I’ve lost count of the number of times I’ve been asked if I would write a full sales campaign on the promise of potential business to come (often from a start-up entrepreneur who hasn’t even considered who their ideal prospect is yet and has no idea of how to find their target audience). I hate having to say “No” - but it is not practical for me to do otherwise, no matter how much I’d love to help them

You see, I appreciate how difficult it is for these folk and I wish them every success. Of course, I’m happy to offer advice and suggestions through the posts on this blog or the free reports I give away.

But if I agreed to write their sales letter for free every time I’m asked I’d have no time available for my paying clients or my own projects… or for writing the posts on this blog!

If you ever find a safe, cloning machine let me know… ’cause then I’d never have to say “No!”

~ Carol Bentley