21st Nov 2007
Too early for Christmas promotions
It would appear that we are not the only country where shops seem to stock Christmas goods earlier and earlier each year.
The post on a blog I visit regularly asked ‘How Soon Is Too Soon?’
Now as a copywriting and marketing expert I totally understand businesses wanting to make the most of a major holiday period like Christmas. And conversely I also join in the consumer irritation about Christmas promotions starting before the summer season is hardly finished. I suppose you could say I’m a bit contrary. 
But the aweber post made a valid point about seeking a connection between your marketing and any celebration or anniversary. And an astute marketer looks for any opportunity to tie an event in with something he is offering.
So what event could you tie your promotional activity with - apart from the obvious ones like Christmas, New Year, Valentine’s Day etc.
What ideas can you come up with? Share your gems using the comments link below:
Here’s a few to get you started…
Product Anniversary.. celebrate the 1st anniversary of your product or service launch
Web Page Anniversary.. a good way of promoting your website - especially if you’ve had a makeover
It’s My Birthday - sharing useful information or giving a handy gift - I know that’s an obvious one 
Chinese New Year - particularly good if you can tie the year into your product or service
I found some really strange celebration days for January 2008 on this website - give you any ideas you can use?
~ Carol Bentley
[…] Original post here […]