Getting back on track - ask your copywriting question
Looking back over the last few months my posts have covered a wide variety of topics but, as this is supposed to be a copywriting blog, I think it would be a good idea to get a bit more focus on how or what you write in your sales message affects your results.
So - over the next few posts I aim to do that… with your help
You see, one of the challenges with writing a blog is deciding what to write about; what is most useful to you, my reader, at this moment in time? What tips or techniques would be of most value to you?
Joining in your reader’s internal conversation, answering the question in their head is a powerful way to get their attention. Sussing out what that question is can sometimes be tricky. So - I’m going to be rather lazy here - and simply ask you “What copywriting question do you want answered?”
So, if you are willing to ask I’m willing to share my insights.
It could be a question about
- headlines;
- sub-heads;
- bullets;
- content;
- letter flow;
- structure;
- layout and design;
- the order form…
basically anything to do with crafting and delivering your compelling message.
Please use the comment link below to ask your question (and Yes, you can ask more than one question if you want to). Thanks.
Note: Because these questions will be answered on the blog they do need to be general type questions that help anyone reading the posts. If you want a more personal and private consultation you can book a makeover review. Visit www.carolbentley.com for details on the makeover and other copywriting services.
~ Carol Bentley

















26th February 2009 at 7:15 pm
I try to follow the AIDA formula when writing copy. I’ve heard of ‘more complicated’ formula’s, using pre headlines etc. Could you give me an idea of what formulas you follow and how do they work? Thank you