Info delivery mechanisms. . .

Yesterday I asked you - and my other readers - to take part in a poll on what sort of media to use for delivering info products.

I only gave two choices: CDs or USB flashdrive.

A few of the direct email replies I received suggested it would be more environmentally friendly - and probably easier for me - to offer either web downloads or online studying.

It is certainly a popular delivery mechanism with many online marketers, but it got me thinking - is it the way to go?

You see if you happen to be in an area that doesn’t have good broadband access; you have dial-up only or you have a limited bandwidth available then downloads or online studying may not be viable. I wouldn’t want to alienate anyone who has that limitation.

Plus - there’s that edge of anticipation when a package arrives; the excitement of opening it up; I know, I’m a kid at heart.. I love getting parcels, even when I know what the contents are ;)

So I’m still pondering on what the best delivery method is - what do you think? Am I being an eco-devil by not going for downloads / online studying?

~ Carol Bentley

P.S. The poll has returned 89.09% in favour of the USB so far…

P.P.S. Re: the marketing toolbox, I’ve decided to include an audio recording (& 130-page workbook) of a 7-hour live workshop in which I went through the whole process of creating a sales letter. Actually the event was 7 hours but a lot of that time was spent writing - and there’s not much fun in ‘listening’ to people quietly working, is there? So the actual workshop audio content is about 3 hours.

I’m just pulling out some extracts from the event for you to have a listen to; if all goes to plan, it should be up by this afternoon - and that will be on a website. So if you have dial-up, I’ll say ’sorry’ now. ;)

Written by Carol Bentley on May 1, 2009
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4 Responses to “Info delivery mechanisms. . .”

  • Comment by Karin H.
    1st May 2009 at 10:00 am

    Hi Carol

    I was one of those suggesting online ’studying’ - because I’m working on a training course myself that will be available online. The medium I’m using is ScreenSteps Live (in combination of course with ScreenSteps Dekstop). The beauty of this medium is that it both includes downloadable PFD files per ‘lesson’ for those who want and lessons online - where a comment box facilitates interaction between students or between student and ‘writer’ - very versatile.

    Broadband is constantly being enhanced in more and more places -wi-fi is also on the rise. I wouldn’t make too much of a problem of it. (But do like you idea of a memory stick, the last one we receive from one of our wood floor suppliers was made of wood, now that’s something you don’t see every day!

    Karin H. (Keep It Simple Sweetheart, specially in business)

  • Comment by Carol Bentley
    1st May 2009 at 11:25 am

    Hi Karin,

    thanks for sharing.

    The wooden USB you mention is one of the styles available from the company I’m talking to about supplying USBs.

    But they have another one I rather like… it has a very executive look to it ;)

  • Comment by Dhiraj
    3rd May 2009 at 12:17 pm

    Hi Carol,

    Always a pleasure to read your posts. I prefer USB for their convenience, having said that I work in the IT industry and there are two sides to everything!

    CD’s are good for long term storage once kept in a safe place (to keep away from scratches) as they are difficult to corrupt. I have seen my clients and friends cry ‘blood’ after losing all important content stored on them. People are under the assumption USB’s are safe. In actual sense USB are a bit like the good old floppies that tend to get corrupted even the good quality brands such as Kingston, Sony etc.

    My general advice for all your readers is USB drives do fail. Do not put all your mission critical files on them as a single copy, always have a backup elsewhere. If you are going to do a presentation always send an email copy to yourself don’t just rely on the USB.

    Kind regards,

    Dhiraj

  • Comment by Carol Bentley
    3rd May 2009 at 10:37 pm

    Hi Dhiraj,

    thank you for the caution. In my experience any recording media is open to corruption - even CDs / DVDs can suddenly come up with a problem. So I think the wise action - as you advise - is to always take a backup copy.

    Whatever media I settle upon I think I will suggest that people take security copies for their own peace of mind. :)

    Carol

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