protecting your documents
I was reading one of Michel Fortin’s blog posts when he gave me a sudden shock. He explained how vulnerable the folders where we store our PDF downloads are on our servers. A simple solution can reduce the risk.
The post (you can read it at Mileage Emails) is interesting because it explores the challenges of getting emails delivered and opened.
But then he goes on to the subject of intellectual theft and copyright protection. His advice is crucial if you supply any information products that are delivered from your server. Whether that’s freebie PDFs (well, they not really free because the ‘payment’ you’re asking for is permission to keep in touch with your visitor, isn’t it?) or purchased e-products, you could be risking someone finding your server folder and just helping themselves.
I tested what Michel was saying and realised just how vulnerable my sites were.
Now I’m quite tech-savvy, but I wasn’t aware of this problem and - although it has nothing to do with copywriting (other than protecting the copyright of your material) - I decided to share this information because I thought there was a good chance others may not be aware of it.
I’ve taken at least one of Michel’s suggestions and adapted it to create a personalised index.htm file for my delivery folders (see an example).
A Gift For You
If this is something you were not aware of you’ll probably find this gift useful.
I’ve taken out my links and references to create a generic index.htm that you can adopt, if you wish, for your products folder. Simply add your email, website and business details and then upload it and the associated files to your server. If you are not familiar with html code pass it over to your webmaster and get them to do it for you.
This zip file is supplied ‘as-is’ - that means I am not including advice on how to change / upload the file to your server, but I hope it helps anyway.
Click to download the zip file and save it to your computer.
And Now… let me wish you
~ Carol Bentley


















23rd December 2009 at 2:29 pm
Hi Carol
You wouldn’t believe how many leave the “back-door” wide open in regards of paid-for digital products. That’s one of the reasons I always recommend friends/clients who use AWeber to attached the product to the first email or if the file is too large to place a link to a password protected area of your website in that email.
(And if you have a blog - specially one like Typepad Plus or Pro - you can very easily protect a dedicated blog for this instead of having to learn how to protect a folder on your webserver).
I’ve done a survey last year and again was amazed how many email marketers do leave that door open when it is so easily protected.
http://blog.1plus1makes3.co.uk/2009/04/resultssurvey1.html
Karin H. (Keep It Simple Sweetheart, specially in business)
23rd December 2009 at 5:16 pm
Guilty as charged Karin - except I’ve never called my folder download - so at least I got something right!
Your survey report makes interesting reading, thanks for sharing.
~ Carol
14th January 2010 at 1:36 am
Having an index.htm/index.html file in every folder on your site is often a good precaution for people to take.
Other solid advice would be to turn of indexing within your cpanel which means that people are no longer able to just look in the directories on your site, if they try they will be told its forbidden.
Finally I would advise having a quick read up on the robotx.txt file and making sure that is setup as you require as this is a method of closing the door to the search engines (but only where you would want to). By shutting them out you stop people from searching for specific vulnerabilities on your site.
Hope I have not come across too technical, if you have any questions then please ask!
15th January 2010 at 1:33 pm
Hi Jimmy,
thanks for your contribution and your offer to help if anyone doesn’t understand your suggestions.
Do you have a blog or website my readers could visit to get more advice? If so pop a link in another comment and I’ll make sure it is live for anyone who wants to visit.
~ Carol
16th January 2010 at 1:49 am
Hi - thanks for the offer, I have a blog at http://www.ecommerceadviser.com, its very young in terms of post count (3) but not quite so young in terms of age, its nearly a year since I stated but I find writing difficult so it if a real effort to make regular posts. Bear with me, it will grow!