Carol Bentley

Understanding the art of persuasion when you write your sales letter gives you an edge.

Understanding the art of reciprocity when interacting with people in your network of business contacts can bring great rewards - for both sides. (Check the content of the example letter I gifted you in yesterday’s post).

But it’s not just about understanding these principles, it’s about being genuine when you use them in your dealings with people.

And that’s a clear point Dr Robert Cialdini makes both in his book Influence - The Psychology of Persuasion and in his presentation on Power of Persuasion.

If you haven’t read his book I strongly recommend you get yourself a copy.

The ISBN numbers are:

• ISBN-10: 006124189X
• ISBN-13: 978-0061241895

It will help you write more powerful, compelling and persuasive letters.

And whilst you’re waiting for your book to arrive, take look at these video clips on YouTube showing Dr Cialdini’s presentation , during which he describes the 6 principles you should know about when marketing your business.

Visit http://tinyurl.com/2qx6jg

And don’t forget to come back and leave your comments on what he reveals and if you have any experiences supporting his research.

~ Carol Bentley

P.S. I snuck this post in because I felt it was important for you to see the video - especially following on from yesterday’s post. Refer, refer and be referred will be published tomorrow.

technorati tags: business tips copywriting persuading people to buy

Date: Wednesday, November 28th, 2007 at 10:00 am | Category: Business Tips, Marketing, Copywriting, Selling Techniques | RSS Feed: RSS 2.0 feed.
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