04th Dec 2007
Is socialising the way to go
I’ve just read a 93-page report that made absolute sense to me.
It’s a free report from a guy called Rich Schefren. Have you heard of him?
He’s coined the phrase Attention Age and in his new report explains how trying to get someone’s attention through the old ‘in-your-face’ sales and marketing methods is doomed in this high-tech, information overload age.
He says the most powerful marketing vehicle today is word-of-mouth; viral marketing. Specifically on the net through forums, blogs and social sites.
Giving information that people can use; sharing insights that help people before they’ve even spent a single penny with you is the most powerful marketing activity you can engage in.
Sound familiar?
He also warns about the power of these social sites and gives examples of how 3 different big corporate companies were brought to their knees by the ‘man in the street’. That’s worth the read in itself.
But trying to manipulate this type of marketing is a definite ‘No-No’. You have to be genuine in what you do and what you give. And when you are the results can be mind-blowing.
Have I got you intrigued? If so, go get your own copy here:
Then come back and share your thoughts on the content.
~ Carol Bentley
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