14th Dec 2007
Word-of-mouth power in a bricks & morter business
Do you know of any business that is built and run purely on word-of-mouth marketing? Or any that regard ‘referrals’ as their prime business source?
There aren’t many.
Yet with today’s emphasis on taking more notice of what your friends and peers say, rather than the marketing message companies put out, it is something every business owner should seriously consider.
And that’s what an Australian Dentist, described in Martin Russell’s blog post, has done extremely successfully.
Now imagine the power of harnessing this outstanding and innovative service approach with the power of peer marketing on the internet - the possibilities are breath-taking!
How can you adopt these ideas in your business? Got thoughts you’d like to share? Pop them in a comment for others to see and, maybe, benefit from.
~ Carol Bentley
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