You don’t have to write the whole book
A few posts ago I told you how I’d been told that publishing a book is one of the most powerful marketing activities you can do. And I’d proved it to myself.
I also explained that the experience had given me some insights I would like to share with you over the next month or so.
Before I do that, let me explore some alternatives with you…
“What?! Are you going to say I don’t need to write a book?”
No, what I’m saying is you don’t have to write ‘war & peace’ or a Tolkein masterpiece.
What your book should have is valuable insights your target prospects find interesting and useful. Because that is how you demonstrate your expertise.
And, in fact, you don’t even have to write the whole book to achieve that.
An idea that Peter Thomson suggested to the consultant’s membership group I belonged to back in the early 1990’s was to form a collaboration where each person wrote just 1 chapter. Obviously there would have to be a connection between the authors’ topics so that they complemented each other.
The book was published with different jacket covers; each cover depicted one of the consultant authors on the back - with their short bio, a description of the chapter they’d written and a resume of the book content. The other authors were listed as contributing writers.
There are many books published under a co-authorship, so the idea made perfect sense.
Quite a few of the group membership did this and gained the benefit of being recognised as an expert author by their clients and prospects as a result.
Think about the people in your industry or profession or in associated disciplines. Who could you join forces with to write an informative book?
Not sure this would work for you? Don’t worry, I’ve got another thought for you - but that’s the subject of another post…
~ Carol Bentley
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