Carol Bentley

This year one of the most enjoyable projects I’ve worked on is a website for healthier chocolates. Yes - you read that right healthier chocolates.

It was a new product launch from a client who manufactures gorgeous Belgian chocolates in Surrey.

I have to admit writing copy for most of his products is exquisite torture for me… why?

Because I’m diabetic, but I love the taste of chocolate. And unfortunately the two don’t really go together.

But the thing is, you cannot write passionately about something you have no experience of, that’s why you are really the best person to write about your product or service.

But this new chocolate is different. It’s an innovative antioxidant-rich chocolate. The cocoa beans go through a new fermenting process that keeps a higher level of antioxidants than the standard method, which means the chocolate retains 80% instead of losing 70% of the natural antioxidants found in cocoa beans.

And the better news for me… during my research I discovered the scientific research had been carried out to check how antioxidants affect diabetics.  And it seems they are good for preventing the development of diabetes type 2 and can even help with blood sugar levels for diabetics. And that’s in addition to all the other benefits of having your daily quota of antioxidants.

Now I indulge in my two small pieces of chocolate every day (they are just the size of an after-dinner chocolate you’d get at a restaurant).  What’s more I’ve noticed I have a lot more energy and clarity of thought (no bad thing for a copywriter) without upsetting my blood sugar levels.

So you can see why I enjoyed writing the copy and managing this website project for my client

If you would like to see the copy I created - and maybe discover more about the health benefits of antioxidants and these delicious Belgian chocolates - you can check it out at www.delvaux-acticoa.com

~ Carol Bentley

technorati tags: healthy chocolate antioxidants webcopy

Date: Wednesday, December 12th, 2007 at 10:00 am | Category: Web Copy / Tips, Copywriting | RSS Feed: RSS 2.0 feed.
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