01st Nov 2007
A magical web of people
I’m off to London for an Internet Seminar this weekend. Now why would I do that and how will it help you?
3 reasons:
1) The people: everyone attending is an entrepreneur - or an embryonic entrepreneur. They all want to know how to create a successful business on the web. There’ll be a fascinating breadth of business ideas and people from all walks of life.
Imagine the rich source of stories, experiences and insights to what motivates people that gives me as a copywriter! Remember, people like to know what others have done and how they’ve succeeded - especially when it reveals an idea they can adopt for themselves. You never know what tales I’ll hear to give you and me a marketing gem or insight.
2) Additional expert knowledge: Although I’ve written copy for the web, which has been successful, and I have some working knowledge of internet marketing I am not an ‘out-and-out’ expert on search engine optimising (SEO) (Ed is though - check his blog).
- I know a little html code;
- I understand the concept of SEO to get websites to appear in the first few pages of search results;
- I understand the principles of how PPC (pay per click) advertising works (but not ALL the in-depth secrets to get the best out of it);
- I appreciate the thinking behind landing pages and how to use keywords and
- I already use article marketing to some degree of success (try typing Carol Bentley into the search box on Google).
So, as far as the Internet is concerned, I’m a bit of a ‘jack-of-all-trades’ - expert in none.
And that’s OK, because in an ever-changing arena like the Internet keeping on top of everything is a full time job in itself and it’s not my expert area - copywriting is my passion.
Of course it’s useful to keep a ‘finger on the pulse’ and that’s what I’ll be doing at the seminar. Listening to the proven experts and picking their brains for the juicy tidbits I can come back and use - and share with you!
3) Connections: meeting and networking with all those self-motivating people (they must be self-motivated to give up a weekend AND pay to attend) is rewarding in itself.
Who knows I might connect with an ideal joint venture partner; or find a great supplier for me and my clients (I found 2 champions at the last event I went to!) or even find people who want my copywriting products or services.
That’s what networking is all about (I’ll be writing more about business networking skills in a later blog; having done it for over 20 years I’ve got some useful tips for you 
).
So I’m taking a short break - travelling up to London tomorrow.
Check back after the weekend - when I’ll share any gems I’ve discovered.
And have a good weekend yourself.
~ Carol
