04th Jan 2008
I promised to tell. . .
In my post on 21st December I said I’d let you know what I’m currently developing - and why. . .
How do you actually do what many marketing experts tell us is the most powerful action you can take? It can seem like an insurmountable challenge. But having done it I can assure you it is not as daunting as it may seem. But of course, it is a lot easier when you know exactly what to do as well as the how.
What am I talking about? Writing and publishing a book. As I’ve said in a previous post being a published author positions you as an authority on the subject; an expert.
I am currently discussing a joint book venture with a close friend and colleague. We plan to start preparing the book content towards the end of January. The project will include writing, preparing the manuscript for publishing, getting it out to bookstores and on-line stores, like Amazon, and all the marketing that needs to go into getting the book known.
So why should you be interested? Because as we go through the project I will be creating a video record of exactly how it is all done. My intention is to have an extremely easy to follow step-by-step instructional video programme that anyone can use.
During the project development I’ll be sharing gems on this blog which, if you’ve thought about writing a book, will guide you through the process.
And I may be asking for your help because I will be looking for beta-testers before launching the programme as a live product.
In fact, if you have thought about it but have not done anything to get your book written and published. Or you’d like to write a book but you are not sure how to go about it, you could get some starting tips straight away.
Simply tell me what’s preventing you from doing it.
What questions would you like answered?
What advice can I give that will help you get started?
How can I help you show your target market that you are the go-to expert in your field?
Use the comments link below this post or the blog contact form in the right-hand panel to let me know.
~ Carol Bentley
P.S. No, I’m not working today - I wrote and published this post in advance because I said I’d let you know today what I’m developing - but I’m out enjoying my day. 
Have a good weekend - speak to you on Monday.
Hi Carol,
Do hope that your celebrations lived up to expectations; certainly caught my attention!
Your blog got me to thinking…… I’ve just finished helping my partner to complete an authoritative manual on their area of expertise and it does seem a natural to expand and spin this manual into a book.
It could be a first of its type.
We’d like to join in with your new project if possible. What’s involved please?
Chris
Hi Chris,
Celebrations were wonderful, thanks for asking.
It certainly sounds intriguing. Are there any others out there dealing with the same / similar subjects or is it really a first? If it is, who would be interested in buying it? How would it be used to promote a business?
As regards getting involved: at the moment the only involvement with my project is to keep up with the posts that are talking about book publishing - they’ll be scattered throughout the next month or so whilst I’m developing the video tutorial.
When the tutorial is ready I’ll put a post on this blog asking for beta testers - that’s when you can get more actively involved.
Good luck with the book.
~ Carol Bentley