17th Jan 2008
Good news. . . I got rid of it, you can too if you act now
It’s the online marketing dilemma. You want to encourage people to subscribe to your newsletter, blog, reports or whatever other valuable incentive you’ve created for your web visitors.
You’ve studied the best way to encourage people to sign up - as I did - and took note of the experts opinion about what works and what doesn’t.
And then, with gritted teeth, even though everyone I talk to (and that includes me… yes , I admit it I do talk to myself 
) hates those annoying pop-ups I added one to my website. You may remember it.
Did you notice it wasn’t displayed this time?
No, I haven’t capitulated to the majority opinion (sorry, I do value you and hate the thought of upsetting you) but I’ve found a way to enjoy the best of both worlds. The power of the pop-up as a marketing tool and being able to stop the irritation you may have been experiencing.
Let me explain…
Once you’ve subscribed - whether it is through the pop-up or the in-line request in the right panel - you’ll never see the pop-up box again. Isn’t that great?
So how did I do it?
Well, I’m sorry to say it wasn’t me!
Oh yeah, I implemented it… but the actual method came from a brilliant techie-geek (his words ).
If you have a website using pop-ups (because you know they work) then take a look at Hill Henderson’s solution at http://hillrobertson.com
And do it NOW! Why?
Because Hill is currently offering his easy-to-follow system for an unbelievably minuscule $10 until 4:59 am (GMT) on Friday 18th Jan.
I hope you see this post in time… if you don’t he isn’t going crazy with his new price so it’s still worth popping over to look.
Is it worth the bother? Do Pop-Ups really work?
Now, if pop-ups really do annoy you, you might think it’s easier just to ignore using them altogether…
Not a savvy marketing decision. Based purely on my experience with this website here are my conversion stats, take a look and make your own decision:
Using pop-up displayed on every visit:
Inline conversion (unique visitors to subscriptions): 6.8%
Pop-up conversion 16.1%
Then I tested showing the pop up every 5th visit you made…
Inline conversion 3.7%
Pop-up conversion 6.8%
I think the figures speak for themselves.
It will be interesting to see how the new structure works…
~ Carol Bentley
Carol,
Thanks for the kind words and the blog posting. Not to nitpick or anything, but you got my last name wrong right before the link to my site.
I’m glad you like the procedure. I’ve got a lot more planned down the road……
- Hill
Thank goodness I got the link right!