Carol Bentley

Well the result is in. Ed, who acted as my independent judge, has now chosen the question he felt was the one that best matched his judging criteria, although all the questions submitted gave us food for thought.

Was it your question? Or was it one that makes you think “That’s a good question - I’d like to know the answer to that as well!”

Ed’s judging criteria was:

• Does the question appeal to a wide business audience?
• Is it a question many people are probably asking? If not, is it something they should be asking?
• Is it a question he might have asked?

Here’s the entry that Ed chose:

Many small businesses are started by someone technically good at what they do, but not that hot on running a business. When are they better off writing “DIY” copy, and when should they outsource with an expert? As a rider to that, how should they (in your opinion) select a copy writer to work with?

This was Ed’s comment:

“Great question – and a tick in all the boxes of my judging criteria. THIS IS MY FAVOURITE because so many businesses need to know when to DIY or outsource, (How WHO and where) outsourcing, when to pay a little or a lot, split testing different copywriters’ material versus your own etc etc. GREAT question.”

It was sent in by John Holder from Ruskin Information Services. Congratulations John, here’s what you’ve won…

The unabridged audio programme of my book on 3 high-quality CDs, plus a bonus Data CD containing additional document examples, checklists, a searchable PDF version of the book and more.

You also get an A5 workbook, with the PDF on the bonus CD so you can print out another workbook to help you with each of your writing projects.

I’m sure it will prove to be a valuable tool in your business.

Your prize will soon be rushed out to you for you to enjoy.

I’ll be posting my reply to this thought-provoking question later this week. Look out for the email announcing the post titled When is DIY writing best

Thank you for sending your questions in, even if you didn’t win the prize I trust you found my advice helpful.

~ Carol Bentley

technorati tags: copywriters outsourcing sales letters

Date: Wednesday, January 23rd, 2008 at 9:45 am | Category: Business Tips, Marketing, Copywriting | RSS Feed: RSS 2.0 feed.
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