Carol Bentley

“A lot of small businesses can benefit from blogging!” claimed my web marketing expert pal Ed. “How so?” I asked.

You see I must admit I was highly sceptical when he first said that - after all it’s just basically someone pouring out whatever is in their head; a bit like a personal journal - isn’t it?

But having watched how Ed has constructed his blog at www.edrivis.com and the immense wealth of information he gives each time he puts an entry in, I started to think a little differently.

After all it’s similar to the articles and newsletters I send out; just it’s all on-line in one easy-to-access spot. And of course, that means if you want to check back on an earlier article (blog) you don’t have to go searching through your emails trying to find it - you simply visit this site to look it up.

So how does a blog help you in your business? When you consider some experts claim up to 68% of business is lost through apparent indifference then it becomes obvious communication is key to keeping your customers (and prospects) happy. And blogging is a relaxed, informal and easy ‘no-brainer’ way to do that.

You can share information about your services or products - I’m not talking about your mainstream business marketing here; this is complementary to that day-to-day activity - I’m referring to the snippets you reveal to customers or prospects or discuss with colleagues during your daily business. The little ‘aha!’ factoids that people in your profession or industry regard as ‘normal’ but everyone outside thinks is a surprising revelation.

Want to know how to do it? Well the good news is Ed is about to launch a DVD/video called ‘Ultimate Guide to Highly Profitable Small Business Blogging’ as a stand-alone tutorial - I’ve already worked through it (I got a copy with his Shrink Wrap Your Brain programme) and he makes it amazingly easy to get started (believe me it has to be for me to bite the bullet as I have done with this blog!

Oh, and he’s told me he’s going to run a 24-hour launch special of the DVD at a ridiculous price. And I’ll be adding a timely post on this blog when it goes live. So, if you’re itching to know the easiest way to create a professional looking blog, subscribe now to make sure you don’t miss out when I post.

~ Carol

Date: Thursday, October 25th, 2007 at 3:08 pm | Category: Business Resources, Web Marketing, Marketing | RSS Feed: RSS 2.0 feed.
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