Comments on: Haven’t yet written a book. . . http://www.copywriting4b2b.com/archives/85 Copywriting and Marketing Tips for Your Business from Fri, 21 Nov 2008 18:33:32 +0000 http://wordpress.org/?v=2.2.2 By: Carol http://www.copywriting4b2b.com/archives/85#comment-355 Carol Sat, 16 Feb 2008 00:38:37 +0000 http://www.copywriting4b2b.com/archives/85#comment-355 Yes, food for thought. I agree that appealing to the sense of generosity (helping others) and not a sense of selfishness (promoting myself) will motivate people to write books and promote their services. I wrote my soon-to-be published book with both factors in mind. I really want to share what I know (help people), but it would be nice if some of the readers then used my services (accounting in my case). <strong>Reply from Carol B</strong> I agree with the thought that after reading your book some of your readers will gain the confidence the enquire about your services. I still think that is still part of the real sense of helping others because without your accounting services they could find themselves financially disadvantaged. Not letting people know how your expertise can help them is doing them no favours - they need to know so they can take advantage of what you offer. Good luck with your book Carol, I hope it goes really well for you. ~Carol Bentley Yes, food for thought. I agree that appealing to the sense of generosity (helping others) and not a sense of selfishness (promoting myself) will motivate people to write books and promote their services.
I wrote my soon-to-be published book with both factors in mind. I really want to share what I know (help people), but it would be nice if some of the readers then used my services (accounting in my case).

Reply from Carol B

I agree with the thought that after reading your book some of your readers will gain the confidence the enquire about your services. I still think that is still part of the real sense of helping others because without your accounting services they could find themselves financially disadvantaged. Not letting people know how your expertise can help them is doing them no favours - they need to know so they can take advantage of what you offer.

Good luck with your book Carol, I hope it goes really well for you.

~Carol Bentley

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