05th Feb 2008
Haven’t yet written a book. . .
I mentioned at the beginning of January I would be creating a video programme to show the easiest way to get a book written and published. And, because of that, I decided to talk to other business authors to get their views on why they decided to write a book and how they went about it. I figured the more approaches I revealed the better chance there was that you’d find something that hit the mark for you.
Last week I spoke to Jill Konrath, who wrote ‘Selling to Big Companies’. We were discussing the reasons for writing a business book; one I’ve already shared with you is to position yourself as the expert in your field.
Jill told me that after publishing her book she was curious why there were very few business women authors. And she talked to successful business women, trying to encourage them to join her as an author. Their response surprised her…
You might be relieved to find you have the same thoughts.
I recorded my telephone conversation with Jill and I’ll be sharing the full content with you at a later date, but for the moment, I thought you might like to listen to this short clip - only a few minutes - in which she shares the revelation those astute business women gave her and explains why some of them changed their mind. Click on the audio bar below to listen-in.
So - has this short audio given you some food for thought?
~ Carol Bentley
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Yes, food for thought. I agree that appealing to the sense of generosity (helping others) and not a sense of selfishness (promoting myself) will motivate people to write books and promote their services.
I wrote my soon-to-be published book with both factors in mind. I really want to share what I know (help people), but it would be nice if some of the readers then used my services (accounting in my case).
Reply from Carol B
I agree with the thought that after reading your book some of your readers will gain the confidence the enquire about your services. I still think that is still part of the real sense of helping others because without your accounting services they could find themselves financially disadvantaged. Not letting people know how your expertise can help them is doing them no favours - they need to know so they can take advantage of what you offer.
Good luck with your book Carol, I hope it goes really well for you.
~Carol Bentley