Are you newsworthy. . .
Whilst doing my usual browsing of other people’s blogs a post on Ed Rivis’ called ‘Write Press Releases That Sizzle’ caught my eye. He described how to boost your company’s visibility, with both on and offline PR… so I followed the link he included and found an interesting article on Terry Dean’s blog offering some inspiring ideas at http://www.terrydean.org/21-ideas-for-hot-press-releases-part-1/
PR is a great way to get some free publicity. But you have to stand out from all the other businesses trying to get noticed. And news editors are looking for something that is interesting for their readers; something a little different from the ‘norm’.
Some of Terry’s ideas may seem a bit wacky - but they’ve all got merit. I particularly like number 20 - it made me smile.
Help Your News Editor Make Your PR An Attention-Grabber
When I first released my book I sent a press release to my local paper’s Business Editor describing some of the tips it contained and how they help business people get a good result. I wanted to make sure I had the highest chance of the news release being printed so I sent a bit of an odd picture to catch his attention:
The editor asked if the money I was holding was real - it was!
He published the picture, and a long article about the book , on the first page of the business news section. Great result!
In fact he used the picture again when a local Ottakar’s bookstore hosted my book-signing event a few months later.
So what can you do to promote your business? Perhaps Terry’s tips have given you an idea or two?
If you have never included PR in your marketing toolkit maybe now is the time to try. See which of his 21 ideas appeals to you and give it a go. Then come back here and share your results.
~ Carol Bentley
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