Comments on: Yesterday’s blog-post was completely off-track

By: Richard McLaughlin

Richard McLaughlin — Sat, 27 Sep 2008 14:16:32 +0000

I like to include #37 make sure that what the client says they want is what they really need!

This post was also in my blog carnival - I didn’t do the carnival for quite a while. Stumbled too.

By: One Huge Carnival Of Leads To Making Money Online — Cheap Keywords

One Huge Carnival Of Leads To Making Money Online — Cheap Keywords — Sat, 27 Sep 2008 07:52:20 +0000

[…] Bentley presents Yesterday?s blog-post was completely off-track posted at Carol […]

By: Carol Bentley

Carol Bentley — Sat, 02 Aug 2008 12:14:10 +0000

Hi Bob,

that’s a valid point and certainly one to consider whenever writing copy for a sales letter or advert. Of course you can use one of these appeals within your sales message AND include a description of the loss they would suffer if they don’t take what’s on offer.

I frequently use both tactics within the body of the letter and occasionally write a headline that concentrates on the prospective loss rather than gain.

As with all these approaches, knowing your target market in detail is key to the decisions you make when planning your copy content.

Thanks for contributing Bob.

Carol

By: Bob Richards

Bob Richards — Sat, 02 Aug 2008 06:17:33 +0000

Depends on the target market but I have always found copywriting appeals to “fear of loss” to be more effective than your list of “items to get.” Several psychological studies show that people will make illogical financial decisons, always erring to protect what they have (fear of loss) than taking trhe better odds of a gain.

By: Second Dot Com Carnival - 10th March 2008 | InvestorBlogger

Second Dot Com Carnival - 10th March 2008 | InvestorBlogger — Sun, 09 Mar 2008 16:15:24 +0000

[…] Bentley presents Yesterday?s blog-post was completely off-track posted at Carol […]

By: Internet Business Opportunities

Internet Business Opportunities — Sun, 09 Mar 2008 15:41:42 +0000

Internet Business - Blog Carnival - Edition 4

Hi,
Welcome to Edition 4 of the Internet Business Blog Carnival. As usual, some great posts this time around! Time was very limited this week with my sons activities, so I didn’t get a chance to go into each article as I would have liked - ho…

By: Incurable Disease of Writing » Blog Archive » Just Write BlogCarnival

Incurable Disease of Writing » Blog Archive » Just Write BlogCarnival — Fri, 07 Mar 2008 18:06:23 +0000

[…] Bentley presents Yesterday?s blog-post was completely off-track posted at Carol […]

By: SuccessPart2.Com

SuccessPart2.Com — Fri, 07 Mar 2008 15:59:31 +0000

a make money blogging carnival - March 7, 2008

Welcome to the March 7, 2008 edition of a make money blogging carnival.

Carol Bentley presents Things do not always go to plan. . . posted at Carol Bentley.

Stephen Dean presents Using Amazon.com For Market Research posted at Stephen Dean…

By: My E-Commerce

My E-Commerce — Tue, 04 Mar 2008 11:52:52 +0000

Electronic Commerce - Blog Carnival (4th March 200

Welcome to the March 4, 2008 edition of electronic commerce. (Vol 2, No. 5, 2008)

By: The Writers' Block

The Writers' Block — Sat, 01 Mar 2008 23:20:50 +0000

The Writers’ Block Carnival - writers from across the blogosphere

Welcome to the February 25, 2008 edition of writers from across the blogosphere. It’s a bit late and there are some repeats from the last carnival (due to an error with the carnival posting–I’ve kept them in so newer submissions wer…