04th Mar 2008
Research and write
I wonder if, like me, you turn to the internet as your first port of call when you want to find something; whether for business or personal use.
I’m always amazed at the stuff that is out there - literally at the end of your fingertips. And when I was looking for inspiration for verses for my Father’s memorial service that’s where I started to look.
Why am I sharing this with you? Because I found something unexpected - although I suppose I shouldn’t have been surprised. It was an online website at which you can set up a memorial page. I thought it was a great way of sharing with family that is spread far and wide and is especially nice for those who can’t attend a funeral. www.imorial.com/bobcliff/
So what does this have to do with copywriting?
Everything!
Because there are times when your writing skills are needed for occasions outside your business; writing speeches for christenings, weddings, special birthdays and anniversaries and, of course, memorial services.
Writing for an emotional occasion is probably harder than when you are writing for your business. For me, I found that following the same principle of ‘writing to a friend’ helped me write Dad’s eulogy and the natural flow of the words made it easier for my brother to read out at the service.
And writing can be therapeutic as well, it certainly helps with the healing process.
Isn’t it nice to know that as you’re developing your writing ability you are creating a skill that is useful in all aspects of your life, not just business?
~ Carol Bentley
Dear Carol
I’m so sorry to hear about the loss of your father. I lost mine to prostate cancer last September and you are right, writing is therapeutic as well as moving. My sister & I are committed to raising money for the hospice Dad spent his last days and for some reason we’ve decided to take a trip on the River Thames in a kayak. Recently finishing the website for the (www.thameschallenge.org.uk) has brought up all sorts of emotions, but I’m glad I can do this, to hopefully make a difference to families needing the hospice in the future.
We did meet a while back at one of Paul Gorman’s events.
Take care
Nigel
Reply from Carol
Hi Nigel,
thank you for your post. I think it’s great that you and your sister are taking such positive action.
Good luck with your kayak trip - that’s certainly something different. Is it a sponsored trip? If so reply to this post with a weblink where people can sponsor you if they wish - you never know it may help other people who have lost someone to cancer. I’ve activated the URL you included in case it is the one to follow.
See Nigel’s reply below - this is a sponsored event, which you can support at www.thameschallenge.org.uk
~ Carol
Ah Carol, that was lovely - I didn’t know your Dad and I was crying. What a nice thing to do.
Jeannie,
you would have liked him - especially knowing how sensitive you are and I think your sense of humour would have have found a match with him. ;¬)
Carol
Dear Carol,
I was reading your blog daily for about 2 months I guess, but this post touched me, I also lost my father few years go.
its amazing, through internet how you can still feel people so close no matter how far. Im from a tiny island in the caribbean, Aruba. And well I also started to leave my impressions through a blog I started recently. As you say we may never know how our writing skills can be useful.
Thanks for inspiring.
Hi Carol
It is indeed a sponsored trip - we’re aiming to raise £10,000. Thank you for activating the website link, sponsorship details are all on the website.
Nigel
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