Carol Bentley

Applying the Pareto Principle to your activities is the way to truly achieve more in the time (or even less time) than you currently have is the claim from some experts.

Although not an exact science, many studies frequently seem to show 20% ( or thereabouts) of effort generates 80% of the results achieved.

OK - hands up (mine are already waving high in the air) how much of your time is not as productive as you’d like it to be?

Gary Bencivenga (have you heard of him?) gives a great description in his Bencivenga Bullets newsletter of how this principle applies to copywriters and marketers; how he discovered it for himself many years ago and what action he took to turn it around so he didn’t continue to waste 80% of his time.

If you have ever looked back over your day and thought “Where the heck did the time go today? What have I got to show for it - nothing!” then some of the insights Gary shares in this bulletin (and his next one) may give you back a feeling of being in control. Read it here: Bencivenga Bullets

And talking of being in control… tomorrow’s post is an important one for making sure you get what you want from these snippets - don’t miss it.

~ Carol Bentley

technorati tags: copywriting Pareto Principle Bencivenga Less time more productivity

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Date: Thursday, March 6th, 2008 at 10:05 am | Category: Inspirational, Marketing, Copywriting | RSS Feed: RSS 2.0 feed.
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