Following on from Tuesday’s post about bad (and good customer services) sometimes the service you get can be an experience with the wow! factor, which is what happened to me this week.
Actually, it made me smile because of the timing with the subject matter of my earlier post. . .
A week or so ago I [...]
Reading about how other companies have handled customer complaints can act as a catalyst for us to review our grievance procedures because the end result and how it is reached can, sometimes, turn an unhappy customer into a voluble ambassador for us.
And equally - if it isn’t handled properly - it can be extremely [...]
A trend I’ve noticed recently on the internet (well, it’s being going on for some time really) is what is known as the continuity strategy. Which is closely connected to the old ‘puppy-dog’ appeal you may have heard of (especially if you’ve read my book).
You are invited to try out a subscription or newsletter for [...]
In my book, and in previous posts, I’ve mentioned how you can create rapport in your writing by understanding how people communicate; whether they are auditory, visual or kinesthetic. Knowing that helps with the words you use in your letters.
But how about verbal communication?
Yes, the words you use still count. But there is more [...]
You’ve worked hard to make sure everything is working properly. Whether it’s a process in your administration, in your production, in your marketing or on your website. Now it’s time to relax, safe in the knowledge that everything is running smoothly.
Think again!
That’s what I thought - but it was a false sense of security [...]
Is there a difference between corporate businesses and SMEs or entrepreneurs? Three questions asked in my recent survey raised this issue. My answer; Yes… and No!
Am I hedging my bets here? ;¬) Maybe… but let’s look into it a bit further.
First here are the three questions posed about dealing with big companies:
Q1: How [...]
I’ve been taking a peak at some of the questions people have been asking in my blog survey that’s currently running. (If you haven’t seen the survey yet - it is here: www.copywriting4b2b survey)
And ‘how to find the time to do things’ whether copywriting, marketing or other things has come up a few times. [...]
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