New business tips worth looking at. . .

When a well respected UK business coach decides to share his knowledge and experience then taking advantage makes sound sense.
Brian James is just such a person… you may already know him. Brian has recently started his business coaching blog and I know, because I get his regular e-newsletters, his posts will be packed full of [...]

Written by Carol Bentley on February 29, 2008
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Normal service is (almost) resumed. . .

I’m getting withdrawal symptoms - not having written my daily blog post for a few weeks. I’m getting back into it gradually (time still being taken up sorting my Father’s estate) and I’m starting with an extract from my book that may be a reminder (if you have a copy) or a useful insight if [...]

Written by Carol Bentley on February 28, 2008
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How appealing are you

Right - so you know all you need to know about your target market. You’ve got a fine-tuned understanding of your ideal prospect; you know their age; their gender; income range; whether they’re employed or retired (for consumer marketing); where they’re likely to live and what type of accommodation they have.
You know what interest’s [...]

Written by Carol Bentley on February 11, 2008
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Are you newsworthy. . .

Whilst doing my usual browsing of other people’s blogs a post on Ed Rivis’ called ‘Write Press Releases That Sizzle’ caught my eye. He described how to boost your company’s visibility, with both on and offline PR… so I followed the link he included and found an interesting article on Terry Dean’s blog offering some [...]

Written by Carol Bentley on February 8, 2008
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Haven’t yet written a book. . .

I mentioned at the beginning of January I would be creating a video programme to show the easiest way to get a book written and published. And, because of that, I decided to talk to other business authors to get their views on why they decided to write a book and how they went [...]

Written by Carol Bentley on February 5, 2008
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Cultural communication differences. . .

Do you export your goods or services? Do you have to communicate with people from different cultural backgrounds?
John Walmsley does and he asked:
“I have a great deal of overseas clients and worry about how I word my emails and newsletters in case I offend. Is there a rule for different Countries or should I [...]

Written by Carol Bentley on January 29, 2008
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A bit more on outsourcing. . .

In Friday’s post I shared my thoughts on when to go for outsourcing and some points to consider when appointing someone to do work for you. One aspect I didn’t cover is clearly described in a post I found on someone else’s blog.  And it is very relevant to a business person who [...]

Written by Carol Bentley on January 28, 2008
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