I was reading one of Michel Fortin’s blog posts when he gave me a sudden shock. He explained how vulnerable the folders where we store our PDF downloads are on our servers. A simple solution can reduce the risk.
The post (you can read it at Mileage Emails) is interesting because it explores the challenges [...]
Give your prospects the reasons behind the deal you are making and you improve the chances of it being accepted; it’s a technique often suggested by savvy marketing experts. I’d like to share another aspect of ‘reasons why’ explanations that can also be very persuasive.
It’s connected to the ‘objections’ - or ‘reasons why’ your prospect [...]
Did you have a good summer break? I thought I’d have some quiet time to work on my new project - but I was inundated with work. That’s why the blog has been absent for a while too!
During my absence Jules Brown, who is a fund-raising copywriter, popped a comment on one of [...]
After your headline, PS and opening paragraph your subheads are vital to the success of your letter or web page and in a moment I’ll let you into a neat trick on how to check their effectiveness.
Subheads have two crucial, seemingly opposite, functions in your copywriting. If they don’t fulfil these then they are just [...]
Did you know you have a huge copywriting resource there for the taking? The same resource professional copywriters constantly use.
I’m talking about a swipe file. You may have come across the term before, especially if you have read advice from marketing and copywriting professionals about how to improve your sales letters / webpages.
In case you [...]
Are your marketing messages congruent? Is there a natural flow and connection? Or do they skip about and confuse your potential customers or clients?
Why am I asking these questions?
Simply because of a phone call from a new client.
“I’m getting a good response to my classified advert - 322 visitors to my website from the last [...]
In the blog post this morning I said I’d try to get the sneak preview; an extract from the live workshop that is part of the toolbox, ready for you this afternoon.
Well after a few technical hitches (isn’t it always the way?) it is finally done - you can take a peak at http://www.scymtoolbox.com
You [...]
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