Sometimes I read someone’s blog post and I think ‘That is sooo-oo obvious, why didn’t I think of that?’ And that’s what happened today when I popped over to take a look at Aweber’s latest blog post on gathering testimonials.
I’ve always urged clients to collect as many testimonials as they can and in Rebecca’s post [...]
Have you noticed how some presenters connect with an audience immediately? They have charisma. And have you noticed how some letters seem to connect with you straight away? They draw you in and create an instant rapport with you. How do they do that?
Well letters can have charisma too. Especially if they use the charismatic [...]
Since starting this blog I’ve invited readers to subscribe so they don’t miss a post they would find useful. And when people subscribe I give two thank-you gifts.
One of these gifts is entitled How to Banish, Forever, The Hair-Tearing Frustrations of Microsoft Word When Writing Your Sales Letters!
That guide was for Word versions [...]
I was reading one of Michel Fortin’s blog posts when he gave me a sudden shock. He explained how vulnerable the folders where we store our PDF downloads are on our servers. A simple solution can reduce the risk.
The post (you can read it at Mileage Emails) is interesting because it explores the challenges [...]
Give your prospects the reasons behind the deal you are making and you improve the chances of it being accepted; it’s a technique often suggested by savvy marketing experts. I’d like to share another aspect of ‘reasons why’ explanations that can also be very persuasive.
It’s connected to the ‘objections’ - or ‘reasons why’ your prospect [...]
Did you have a good summer break? I thought I’d have some quiet time to work on my new project - but I was inundated with work. That’s why the blog has been absent for a while too!
During my absence Jules Brown, who is a fund-raising copywriter, popped a comment on one of [...]
After your headline, PS and opening paragraph your subheads are vital to the success of your letter or web page and in a moment I’ll let you into a neat trick on how to check their effectiveness.
Subheads have two crucial, seemingly opposite, functions in your copywriting. If they don’t fulfil these then they are just [...]
You can keep your email private and still be informed of new blogs with these RSS feed links
Carol Bentley: Hi David, I think it is a little different between close family...
David Moulton: I remember working overseas years ago and using old Saudi Telecom...
Anton Capsiplex: I love the Getting Things Done approach to time management. In fa...
Carol Bentley: Glad to clear up one of the Internet's little mysteries for you M...
Michael Morrison: Ah, so it wasn't just me who had no idea what they were! Thanks f...
Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...