Did you know you have a huge copywriting resource there for the taking? The same resource professional copywriters constantly use.
I’m talking about a swipe file. You may have come across the term before, especially if you have read advice from marketing and copywriting professionals about how to improve your sales letters / webpages.
In case you [...]
Are your marketing messages congruent? Is there a natural flow and connection? Or do they skip about and confuse your potential customers or clients?
Why am I asking these questions?
Simply because of a phone call from a new client.
“I’m getting a good response to my classified advert - 322 visitors to my website from the last [...]
In the blog post this morning I said I’d try to get the sneak preview; an extract from the live workshop that is part of the toolbox, ready for you this afternoon.
Well after a few technical hitches (isn’t it always the way?) it is finally done - you can take a peak at http://www.scymtoolbox.com
You [...]
At the end of yesterday’s post I mentioned the great little tool I found that is perfect for anyone who sends plain text emails. This is a great time saver and, initially, I was just going to include it in the Spring Clean Your Marketing Toolbox.
But then I decided it is so handy I [...]
The Spring Clean Your Marketing survey is now closed - thank you if you took part.
My first question asked where you conduct your business and the answers highlighted the fact that although many business owners actively use the web - for research and keeping in touch - 39% reported they conduct their business solely off [...]
Reading an email from a marketing group I belong to reminded me of an advert for Cillit Bang on British TV some time ago. I don’t think it was originally filmed for the UK market because the presenter was shouting at the top of his voice. That has now changed - it’s more of a [...]
This question came in from Chris Bullard who wanted to know how to encourage his prospects to take his letter seriously whilst asking them to recycle responsibly. . .
Dear Carol,
I’ve recently received a copy of your book ‘I Want to Buy Your Product…” and have been applying your teaching to our own direct marketing campaign.
Whilst [...]
You can keep your email private and still be informed of new blogs with these RSS feed links
Carol Bentley: Hi David, I think it is a little different between close family...
David Moulton: I remember working overseas years ago and using old Saudi Telecom...
Anton Capsiplex: I love the Getting Things Done approach to time management. In fa...
Carol Bentley: Glad to clear up one of the Internet's little mysteries for you M...
Michael Morrison: Ah, so it wasn't just me who had no idea what they were! Thanks f...
Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...