An interesting question from Nigel West highlighted two points about preparing the letter for a mailshot:
Q: “Hi Carol
I’m just in the process of mailing out the sales letter that you helped me with (bit of an understatement).
As ever the mechanics of printing the letter is causing a bit of a headache, partly because [...]
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Gerwyn Jones asked:
“I try to follow the AIDA formula when writing copy. I’ve heard of ‘more complicated’ formula’s, using pre headlines etc. Could you give me an idea of what formulas you follow and how do they work? Thank you”
The AIDA formula is a long-standing favourite for structuring your sales message when writing a [...]
Looking back over the last few months my posts have covered a wide variety of topics but, as this is supposed to be a copywriting blog, I think it would be a good idea to get a bit more focus on how or what you write in your sales message affects your results.
So - over [...]
How can you attract business without cutting prices? We know cutting prices can devalue your product or service and, after price drops, it can sometimes be difficult to return to your normal figures.
On top of that, as I’ve said before - and I daresay you’ve heard it from others - getting into a price war [...]
What do David Ogilvy, Drayton Bird and I - Carol Bentley - have in common? Apart from being professional copywriters?
If you attended the seminar in London last Friday, where Drayton gave a very entertaining and information packed presentation, then you already know the answer to this question.
(By the way, it was great meeting some of [...]
I am often asked what reference books I have on my office shelf, which ones I refer to frequently and what I would recommend to others.
Now - I have a confession to make - I absolutely love books; I get great pleasure out of exploring marketing books, copywriting books (I guess you expected that, didn’t [...]
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