I think Kenny B describes my new book rather well, so here it is in his words. . .
Hey Guys and Gals
It’s Kenny B here with some fantastic news… our copywriting friend Carol Bentley has just distilled a year of her blog posts into a new book and tell you what…it’s awesome.
All that precious info [...]
Written by Carol Bentley on September 26, 2008
First I want to say a huge thank you to the people who took the time to help me with the final preparation of the book - that’s you as a reader of this blog.
Well - I’m sure glad I followed the advice I always give and asked you guys what you thought because [...]
Written by Carol Bentley on September 26, 2008
Gail asked a question on Monday about writing headlines:
Question:
My biggest copywriting issue is that our products are very niche and for a specific market, so trying to write ‘in your face’ attention grabbing headlines is something I struggle with. I know the concepts and once I start writing a body of text, it flows [...]
Written by Carol Bentley on September 25, 2008
On Monday I invited questions on copywriting. Nigel posted a question in the comments on how to come over as sincere when writing about a free report. I asked Nigel to send over the material he had written so I could give a more specific answer.
Read the advice I gave Nigel and see if you [...]
Written by Carol Bentley on September 24, 2008
Am I off track? Why I ask is because of the reason I got from someone who decided to unsubscribe from this blog. It gave me the incentive to make 2 decisions that could help you.
You see, the reason he gave for unsubscribing was “Not enough copywriting - too much internet marketing guru b***s!” [I [...]
Written by Carol Bentley on September 22, 2008
Remember yesterday I said I was away for a few days? Well I decided to do a quick email check before heading off - as you do and when I saw this I wanted to be sure you didn’t miss it just because I’m not around for a while.
So I’ve copied in the message [...]
Written by Carol Bentley on September 12, 2008
If you have ever searched the web for useful information – whether to do with marketing, copywriting, web copy or just looking for useful tools - then you know you can spend hours trying to find that gem you are looking for.
But what if you found an array of useful, quality gifts in one place? [...]
Written by Carol Bentley on August 1, 2008
Carol Bentley: Hi David, I think it is a little different between close family...
David Moulton: I remember working overseas years ago and using old Saudi Telecom...
Anton Capsiplex: I love the Getting Things Done approach to time management. In fa...
Carol Bentley: Glad to clear up one of the Internet's little mysteries for you M...
Michael Morrison: Ah, so it wasn't just me who had no idea what they were! Thanks f...
Carol Bentley: Hi Don, you have a good point - franking machines do save an eno...