Beat the recession book - get yours

I think Kenny B describes my new book rather well, so here it is in his words. . .

Hey Guys and Gals
It’s Kenny B here with some fantastic news… our copywriting friend Carol Bentley has just distilled a year of her blog posts into a new book and tell you what…it’s awesome.
All that precious info [...]

Written by Carol Bentley on September 26, 2008
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Book out today - are you ready

First I want to say a huge thank you to the people who took the time to help me with the final preparation of the book - that’s you as a reader of this blog.
Well - I’m sure glad I followed the advice I always give and asked you guys what you thought because [...]

Written by Carol Bentley on September 26, 2008
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Writing headlines for a niche market

Gail asked a question on Monday about writing headlines:
Question:
My biggest copywriting issue is that our products are very niche and for a specific market, so trying to write ‘in your face’ attention grabbing headlines is something I struggle with. I know the concepts and once I start writing a body of text, it flows [...]

Written by Carol Bentley on September 25, 2008
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Copywriting with sincerity. . .

On Monday I invited questions on copywriting. Nigel posted a question in the comments on how to come over as sincere when writing about a free report. I asked Nigel to send over the material he had written so I could give a more specific answer.
Read the advice I gave Nigel and see if you [...]

Written by Carol Bentley on September 24, 2008
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How can I help you. . .

Am I off track? Why I ask is because of the reason I got from someone who decided to unsubscribe from this blog. It gave me the incentive to make 2 decisions that could help you.
You see, the reason he gave for unsubscribing was “Not enough copywriting - too much internet marketing guru b***s!” [I [...]

Written by Carol Bentley on September 22, 2008
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just before I dash off. . .

Remember yesterday I said I was away for a few days? Well I decided to do a quick email check before heading off - as you do and when I saw this I wanted to be sure you didn’t miss it just because I’m not around for a while.
So I’ve copied in the message [...]

Written by Carol Bentley on September 12, 2008
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An amazing array of gifts for you. . .

If you have ever searched the web for useful information – whether to do with marketing, copywriting, web copy or just looking for useful tools - then you know you can spend hours trying to find that gem you are looking for.
But what if you found an array of useful, quality gifts in one place? [...]

Written by Carol Bentley on August 1, 2008
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