Reasons why

Give your prospects the reasons behind the deal you are making and you improve the chances of it being accepted; it’s a technique often suggested by savvy marketing experts. I’d like to share another aspect of ‘reasons why’ explanations that can also be very persuasive.
It’s connected to the ‘objections’ - or ‘reasons why’ your prospect [...]

Written by Carol Bentley on December 16, 2009
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relax - there is a slight delay

If you’ve been gearing up for tomorrow’s release - you can relax, because there is a slight delay.
Don’t you just hate it when things don’t go quite to plan? Me too and - that is what has happened.
It’s my own fault really, I should have waited until everything was ready before announcing a release [...]

Written by Carol Bentley on May 11, 2009
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Info delivery mechanisms. . .

Yesterday I asked you - and my other readers - to take part in a poll on what sort of media to use for delivering info products.
I only gave two choices: CDs or USB flashdrive.
A few of the direct email replies I received suggested it would be more environmentally friendly - and probably easier for [...]

Written by Carol Bentley on May 1, 2009
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This might help. . . thanks to Karin

In my post ‘How to keep mailings environmentally friendly’ a few questions were posed that needed to be answered by someone else. When the person I invited visited the blog and posted his response I popped an email to the readers who had left questions to let them know. Karin H - who frequently posts [...]

Written by Carol Bentley on March 30, 2009
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Do you have a laptop… if so..

I know I said in my last post I’d stop talking about security but Alan sent this P.S. and if you keep your laptop in the boot of your car this is pretty important.
“ps! re. your Sat nav point: One latest trick.
You (may / may not) know that [...]

Written by Carol Bentley on February 13, 2009
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More on scams…

Following my post yesterday about the suspicious call my husband (Mark) had about promoting his website one of my regular readers, Alan Jones, sent me an informative email.
Because we are all busy people and can sometimes get caught out in the stress of the moment I asked Alan if I could share his [...]

Written by Carol Bentley on February 13, 2009
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Scam or just worst kind of telesales…

My husband, Mark and I share an office although we each run our own business. Yesterday Mark got an unexpected telephone call offering a ‘foolproof’ way to drive traffic to his militaria collectibles website (www.tigercollectibles.co.uk) and I’m almost convinced it was some type of phishing call - effectively a scam.
You see when he told me [...]

Written by Carol Bentley on February 12, 2009
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